Facebook is the biggest social network worldwide, with more than 2.6 billion monthly active users. There are over 290 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. With an audience of this scale, a vast majority of Facebook’s revenue is generated through
advertising of which over 90 percent of Facebook ad revenues comes via mobile.1 As of January 2020, it was found that 98 percent of active Facebook user accounts accessed the platform via mobile phone. In emerging market scenario, it is expected that the Facebook will display a steady growth, especially in
countries like India where the market base of inexpensive smartphones and mobile data contracts in itself
While for the Facebook the users are simply a set of variable to expand upon their advertisement revenue,for the Facebook users, the platform acts as a ‘public square’ where many first-time internet users get their primary source of news and opinions. However, due to lack of checks and balances, moderation, and effective responsible action, the public-square has converted into a lynch square. There is a disturbing volume of direct hate speech, disinformation, and calls to violence against minorities, specifically Muslim minorities. There is also an upward trend of rationalizing violence in the name of religion and justifying hate against particular social groups as a mode of historic vindication.